Category: SEO Glossary

Pay For Performance SEO is something that in theory sounds very good from a client’s perspective. There’s no risk as you don’t pay until results start to come, however, you should be aware that this type of contract can mean that the SEO may focus on low value (easy to rank for) keywords which will… Continue reading Pay For Performance SEO Explained

The definition of Unique SEO Content is an article or text that is original and not copied or duplicated anywhere else on the internet. Ensuring that content on your site is unique and original is vital if you want to get organic traffic. If you duplicate existing content then search engines will rank the original… Continue reading SEO Unique Content: What Is It?

Black Hat SEO involves deliberately violating search engine guidelines in order to rank sites more quickly. In the past Black Hat SEO techniques involved things like: Keyword stuffing Building high volumes of links Page rank sculpting …and much more Over the years Google (other search engines are available) has got better at recognizing black hat… Continue reading What Is Black Hat SEO?

White Hat SEO is a method of search engine optimization that sticks to search engine guidelines. White hat SEO strategies focus on: Creating great content which gives the user exactly what they are looking for. Ensuring that the website is fast and functions well. On-page optimizations such as improving the way data is formatted or… Continue reading What Is White Hat SEO?

Grey Hat SEO is a technique that merges white hat and black hat SEO methods. Grey hat SEO practitioners flaunt search engine guidelines for their own ranking benefit to a lesser degree than a black hat SEO practitioner would. Below are some typical grey hat SEO techniques. Common Grey Hat SEO Techniques Before we jump… Continue reading What Is Grey Hat SEO?

The definition of an SEO Lead is an enquiry that has come about because someone has searched for your service, found you ranking at the top of Google, and got in touch. SEO Leads Are The Best Type Of Leads I’m biased as SEO is my bread and butter but I’m convinced that SEO leads… Continue reading SEO Leads: Definition