Danrich.co is now part of Oxford Search Lab.
Oxford Search Lab is a partnership between myself and Alex Sayers.
While the agency itself is new, the partnership is not. We both started in SEO around fifteen years ago and have worked across retail, eCommerce, B2B, and the charity sector. After reconnecting a few years ago, we spent several years working together on client projects, which confirmed that we share the same practical, evidence led approach to search.
danrich.co continues to exist as my freelance home, but it now sits within Oxford Search Lab. For existing or former clients, nothing changes. You still work directly with me, in the same way you always have.
The scope, level of involvement, and straightforward approach remain the same. If you want to carry on as before, just get in touch here and we will do exactly that.
What has changed is the setup behind the scenes. Being part of Oxford Search Lab means I can now draw on a wider pool of experience and capacity when a project needs it, without turning work into a faceless agency process. It keeps things flexible and focused, while making it easier to handle more complex or time sensitive work.
Our focus is deliberately narrow. Search is changing quickly, with AI driven results and generative interfaces reshaping how people find information and choose who to trust. Rather than offering a long list of loosely related services, Oxford Search Lab concentrates on SEO and Generative Engine Optimisation, supported by strong technical foundations.
That work typically includes Technical SEO, detailed SEO audits, Generative Engine Optimisation support, Local SEO, GA4 consultancy, and ongoing SEO consultancy. The emphasis is always on clarity, measurement, and changes that stand up when algorithms shift.
I have never been interested in vague marketing language or busy work. The aim is stable, predictable progress built on evidence, even when that means giving advice that is not always the easiest to hear. Being part of Oxford Search Lab strengthens that approach rather than changing it.
If you are looking to work with me now, danrich.co remains functional and you can still contact me here.