Freelance SEO Specialist Serving Manchester
Seeking to boost sales or attract more clients for your Manchester-based business?
I simplify the process of enhancing your business’s visibility on Google.
With a solid foundation in the SEO industry since 2012, my expertise extends across diverse clientele, including multi-million-pound companies and QUANGOs. Let’s collaborate to elevate your online presence and drive meaningful results for your business.
What is SEO?
Search Engine Optimisation (SEO) is the practice of improving a website’s visibility and ranking on search engine results pages. It involves optimising various elements of a site to align with search engine algorithms, making it more accessible and appealing to both users and search engines.
Done right, SEO not only drives organic traffic but also helps build a strong and credible online presence.
Why is SEO important?
SEO is essential in today’s digital world as it boosts a website’s visibility and credibility. By ensuring your site ranks well on search engine results, SEO increases organic traffic while enhancing brand trust and recognition.
Importantly, SEO isn’t just about attracting visitors—it’s about reaching the right audience. By targeting relevant keywords and creating high-quality content, SEO connects you with people actively searching for what you offer, leading to better engagement and higher conversion rates.
How Dan’s SEO Consulting Works
First, we’ll get on a call or we can meet face to face if you prefer and discuss what you’re hoping to achieve with SEO and which keywords you are keen to target.
I’ll then run an SEO video audit of your site, this draws on my experience to quickly highlight the key deficiencies holding your site back.
Once your SEO audit is complete, I’ll come up with a strategy that will improve your website and put you on track to achieve your goals.
Transform Your Business with an Effective SEO Strategy
Being discoverable on Google is essential for sustained online success.
As a business owner, you understand the importance of attracting and retaining customers. With most people starting their buying journey online, having a strong online presence is no longer optional—it’s vital. That’s where I come in.
A tailored SEO strategy can make a real difference to your business by:
- Driving More Website Traffic: Higher search engine rankings mean more visibility, leading to increased website visits, inquiries, and sales.
- Improving Conversion Rates: Optimising your website enhances user experience, often resulting in more inquiries and sales.
- Gaining a Competitive Edge: By outranking competitors, your business becomes the go-to choice for potential customers.
If you’re ready to explore how SEO can be customised to meet your business’s unique needs, let’s work together to elevate your online presence and achieve lasting success.
SEO Services I Offer
Every client is different, so I don’t offer set SEO packages; instead, I put together a bespoke strategy for your site. Some of my recommended strategies may include things such as:
Keyword Research
Unlock the power of keyword research – a strategic process meticulously uncovering the most impactful search terms. By seamlessly integrating these terms, I can elevate your online content, ensuring heightened visibility and compelling engagement with your precisely targeted audience.
New Content Creation
Compelling and relevant content holds the key to gaining recognition from search engines. When your website features high-quality content, it becomes more enticing for other sites to establish links, ultimately enhancing overall performance and driving increased traffic. Prioritising content that resonates with human readers is an essential component of a successful SEO strategy.
Technical Audits & Improvements
Embarking on technical audits and improvements is pivotal for garnering recognition from search engines. By systematically enhancing the technical aspects of your online presence, I lay the foundation for improved performance and heightened visibility. Elevate your website’s functionality, boost search engine credibility, and pave the way for increased traffic through strategic technical audits and improvements.
Link Acquisition
Dive into the realm of link acquisition – a strategic endeavour to amplify your website’s standing with search engines. By cultivating a network of quality links, I work to fortify your online presence, fostering increased credibility and visibility. Secure valuable connections, elevate your website’s authority, and unlock new avenues for enhanced traffic through targeted link acquisition strategies.
Google Business Profile Optimisation
By refining your Google Business Profile, I enhance your digital storefront, rendering it more appealing to potential customers. This optimisation guarantees that your business prominently appears in local searches, establishing credibility and drawing a wider audience.
Internal Linking Reviews
By refining internal links, we optimise the navigation experience for users and search engines alike, fostering a more cohesive and effective online presence. Elevate your website’s structure, improve user engagement, and boost search engine visibility through meticulous internal linking reviews.
Local Search
Local SEO demands a distinct strategy compared to marketing on a national or international scale. If your goal is to connect with the Manchester community, it’s essential to engage someone familiar with the local landscape – like myself.
Competitor Analysis
Competitor analysis involves a focused strategy for assessing and understanding the strengths and weaknesses of rivals within a specific industry or market. It is a vital process for gaining insights into the competitive landscape, identifying opportunities, and formulating strategies to achieve a distinct advantage in your business sector.
On-page Optimisations
Undertaking on-page optimisations is a pivotal element in advancing your pages to the top of search results. I utilise proven techniques that have shown their effectiveness to ensure success.
My Approach
I am committed to helping you enhance your search engine rankings and drive increased traffic to your website, ultimately resulting in a boost in revenue.
My approach involves gaining a comprehensive understanding of your unique business and target audience. Through meticulous keyword research, content optimisation, technical SEO, and strategic link outreach, we can craft a tailored SEO campaign that addresses the distinct aspects of your business.
In today’s dynamic digital landscape, it’s crucial not to let your business lag behind online. Allow me to guide you in establishing and sustaining a robust online presence in Manchester.
By collaborating with me, you can anticipate improvements in your search engine rankings, heightened visibility, and, most importantly, a considerable increase in revenue for your business.
If your goal is to position your Manchester-based business directly in front of potential clients precisely when they’re seeking your products or services, I encourage you to reach out. Let’s discuss how we can propel your business to the next level.
Why Choose An Independent SEO Consultant Instead Of An SEO Agency?
Budget Friendly
I operate from a home-based setup and don’t incur the costs of a physical office. I engage freelancers when necessary instead of maintaining a full-time staff, allowing me to offer competitive rates compared to traditional agencies. Choosing my services means your budget will stretch further for a more cost-effective solution!
Limited Client Numbers
I carefully select a limited number of clients, choosing those with whom I align well. This approach allows me to dedicate my focus to delivering a top-quality service for the clients I decide to work with. Quality service and a strong client fit are my priorities in every collaboration.
One Point Of Contact
Rather than navigating through an account manager, you communicate directly with the individual overseeing the planning and execution of your SEO strategy – that’s me. This ensures a direct and streamlined line of communication for a more personalised and effective collaboration.
Innovative Strategies
As your Manchester SEO partner, I ensure your online campaigns stay relevant and effective by adapting to industry trends and algorithm updates. Proactively making necessary tweaks and formulating new strategies, I deliver optimum results.
Transparent Reporting
I believe in transparency and accountability when it comes to reporting. Throughout our collaboration, you can expect clear and detailed reports that keep you well-informed about the progress of our SEO campaigns. I am committed to providing you with insights into the performance metrics, ensuring you have a comprehensive understanding of how our strategies are impacting your online presence.
Professionalism
Your trust in my business is highly valued, and I ensure it’s never compromised by upholding the utmost professionalism. You can rely on me to maintain this standard by keeping you informed throughout the process and adhering faithfully to agreed-upon timetables and deadlines.
Frequently Asked Questions
Another question? Send me an email at dan@danrich.co.
A good SEO Consultant will do more that just ‘SEO jobs’ such as running audits, building links, on-page tweaks and doing a bit of keyword research.
While a good SEO Consultant will do tasks like that a good SEO consultant should be able to clearly explain what they think is holding your site back and put together and implement a clear and effective strategy to achieve organic traffic growth.
Some good questions to ask an SEO consultant to work out whether they are the real deal include:
- What websites have you ranked before?
- What keyword are you most proud of ranking top for?
- Can you guarantee a number one ranking? If they answer yes to this it’s a red flag that they will say anything to get the sale, no one can guarantee this.
- What’s the first thing you’ll do if we hire you?
- What services do you offer?
The best place to look for someone who can do SEO is the top of Google so start your enquiries there.
When speaking to potential Consultants ask specific questions (such as those listed above) and make sure you get clear and specific answers back, if they haven’t got any case studies they’re willing to share then avoid them like the plague!
The number one thing you should expect from any SEO Consultant is results. If you don’t get them you’re wasting your money.
That said results take time so you should expect your SEO Consultant to be doing high ROI tasks focused on the key pages that you want to rank, this could include things like researching and building out related content, adding internal links, reviewing competitors, acquiring relevant external links, recommending usability improvements on your site and more.
Over 90% online sales start with a search engine, so if you’re at the top of Google when a search for your service/product is made then your business will do well.
An SEO Consultant with proven results should be able to increase relevant traffic to your site. If they can do this then your investment in SEO will eventually pay for itself many times over.
So yes, a good SEO consultant is more than worth it.
To hire an SEO consultant follow these steps:
- Contact the consultant and ask for a website review.
- Have a call with the consultant to go over precisely what you need and what they can offer.
- Agree on keywords to target.
- Work out the potential ROI of ranking for those keywords (use our SEO ROI calculator for help with this).
- Agree on a monthly fee and sign up.
SEO takes time and consistency to work.
If you want quick results you will be disappointed.
Typically SEO will take at least 6 months until you begin to see signs of growth.
However every site is different, how long it will take to see results depends on many factors including:
- The amount of competition in your industry.
- Your budget.
- How well established your site already is.
- If any technical issues are holding it back.
SEO’s get very excited by organic traffic growth however not all traffic growth is of value to a client.
What matters to every business is leads, conversions and sales.
An SEO campaign only becomes successful when it delivers a positive return on your investment.
How I measure your SEO campaign growth will depend on what you are looking for but for most busineses the primary metrics tracked will be your conversions, ranking improvements and organic traffic growth delivered in a data studios report.
My focus will be on ensuring that your investment delivers significant ROI.