Freelance SEO Specialist Serving Wirral

Seeking to boost sales or attract more clients for your Wirral-based business?

I simplify the process of enhancing your business’s visibility on Google.

With a solid foundation in the SEO industry since 2012, my expertise extends across diverse clientele, including multi-million-pound companies and QUANGOs. Let’s collaborate to elevate your online presence and drive meaningful results for your business.

What is SEO?

Search Engine Optimisation (SEO) is a strategic approach to enhance the visibility and ranking of a website on search engine results pages. In essence, it involves a set of techniques and best practices aimed at optimising various elements of a website, ensuring it aligns seamlessly with search engine algorithms. 

The ultimate goal is to make your online presence more relevant and appealing to both users and search engines. In essence, SEO is a powerful tool that, when executed with precision, not only drives organic traffic to your site but also contributes significantly to building a robust online reputation.

Why is SEO important?

SEO plays a pivotal role in the digital landscape, holding immense significance for businesses and individuals alike. The importance of SEO lies in its ability to elevate the online visibility and credibility of a website.

SEO ensures that your website ranks prominently on search engine results pages. This increased visibility not only directs organic traffic to your site but also enhances brand recognition and trust among users.

Moreover, SEO is not just about attracting any traffic; it’s about attracting the right audience. By optimising for relevant keywords and creating quality content, SEO helps you connect with individuals actively seeking the products, services, or information you offer. This targeted approach leads to higher conversion rates and more meaningful engagements.

How Dan’s SEO Consulting Works


First, we’ll get on a call (if you’re based in the Wirral or Liverpool area we can meet face to face if you prefer) and discuss what you’re hoping to achieve with SEO and which keywords you are keen to target.


I’ll then run an SEO video audit of your site, this draws on my experience to quickly highlight the key deficiencies holding your site back.


Once your SEO audit is complete, I’ll come up with a strategy that will improve your website and put you on track to achieve your goals.

Improve Your Wirral-Based Business’ Rankings

An Effective SEO Strategy Can Transform Your Business

Ensuring your business is discoverable on Google is crucial for sustained success.

As a business proprietor, you’re undoubtedly aware of the paramount importance of attracting and retaining customers. In today’s digital era, where the majority of individuals in the Wirral and beyond initiate their purchasing journeys online, it becomes imperative for your business to establish a robust online presence. This is where my expertise comes into play.

A well-crafted SEO strategy possesses the potential to revolutionise your business by achieving the following:

  1. Increased Website Traffic: Elevating your visibility in search engine results can substantially boost traffic to your website. This heightened exposure has the potential to generate more inquiries and, consequently, increased sales.
  1. Improved Conversion Rates: Through meticulous optimisation of your website, you can enhance the overall user experience. This improvement often translates into higher conversion rates, resulting in a greater number of inquiries and sales.
  1. Gain a Competitive Advantage: A strategic enhancement of search engine rankings provides your business with a distinct competitive edge. Your increased visibility positions you favourably in the minds of potential customers, making your business the first port of call when they require your services.

Should you wish to explore how an effective SEO strategy can be tailored to suit the unique needs of your business, I am here to offer guidance and expertise. Together, we can elevate your online presence and contribute to the sustained success of your business.

SEO Services I Offer

Every client is different, so I don’t offer set SEO packages; instead, I put together a bespoke strategy for your site. Some of my recommended strategies may include things such as:

Keyword Research

Unlock the power of keyword research – a strategic process meticulously uncovering the most impactful search terms. By seamlessly integrating these terms, I can elevate your online content, ensuring heightened visibility and compelling engagement with your precisely targeted audience.

New Content Creation

Compelling and relevant content holds the key to gaining recognition from search engines. When your website features high-quality content, it becomes more enticing for other sites to establish links, ultimately enhancing overall performance and driving increased traffic. Prioritising content that resonates with human readers is an essential component of a successful SEO strategy.

Technical Audits & Improvements

Embarking on technical audits and improvements is pivotal for garnering recognition from search engines. By systematically enhancing the technical aspects of your online presence, I lay the foundation for improved performance and heightened visibility. Elevate your website’s functionality, boost search engine credibility, and pave the way for increased traffic through strategic technical audits and improvements.

Link Acquisition

Dive into the realm of link acquisition – a strategic endeavour to amplify your website’s standing with search engines. By cultivating a network of quality links, I work to fortify your online presence, fostering increased credibility and visibility. Secure valuable connections, elevate your website’s authority, and unlock new avenues for enhanced traffic through targeted link acquisition strategies.

Google Business Profile Optimisation

By refining your Google Business Profile, I enhance your digital storefront, rendering it more appealing to potential customers. This optimisation guarantees that your business prominently appears in local searches, establishing credibility and drawing a wider audience.

Internal Linking Reviews

By refining internal links, we optimise the navigation experience for users and search engines alike, fostering a more cohesive and effective online presence. Elevate your website’s structure, improve user engagement, and boost search engine visibility through meticulous internal linking reviews.

Local Search

Local SEO demands a distinct strategy compared to marketing on a national or international scale. If your goal is to connect with the Wirral community, it’s essential to engage someone familiar with the local landscape – like myself.

Competitor Analysis

Competitor analysis involves a focused strategy for assessing and understanding the strengths and weaknesses of rivals within a specific industry or market. It is a vital process for gaining insights into the competitive landscape, identifying opportunities, and formulating strategies to achieve a distinct advantage in your business sector.

On-page Optimisations

Undertaking on-page optimisations is a pivotal element in advancing your pages to the top of search results. I utilise proven techniques that have shown their effectiveness to ensure success.

My Approach

I am committed to helping you enhance your search engine rankings and drive increased traffic to your website, ultimately resulting in a boost in revenue.

My approach involves gaining a comprehensive understanding of your unique business and target audience. Through meticulous keyword research, content optimisation, technical SEO, and strategic link outreach, we can craft a tailored SEO campaign that addresses the distinct aspects of your business.

In today’s dynamic digital landscape, it’s crucial not to let your business lag behind online. Allow me to guide you in establishing and sustaining a robust online presence in the Wirral area.

By collaborating with me, you can anticipate improvements in your search engine rankings, heightened visibility, and, most importantly, a considerable increase in revenue for your business.

If your goal is to position your Wirral-based business directly in front of potential clients precisely when they’re seeking your products or services, I encourage you to reach out. Let’s discuss how we can propel your business to the next level.

Why Choose An Independent SEO Consultant Instead Of An SEO Agency?

Budget Friendly

I operate from a home-based setup and don’t incur the costs of a physical office. I engage freelancers when necessary instead of maintaining a full-time staff, allowing me to offer competitive rates compared to traditional agencies. Choosing my services means your budget will stretch further for a more cost-effective solution!

Limited Client Numbers

I carefully select a limited number of clients, choosing those with whom I align well. This approach allows me to dedicate my focus to delivering a top-quality service for the clients I decide to work with. Quality service and a strong client fit are my priorities in every collaboration.

One Point Of Contact

Rather than navigating through an account manager, you communicate directly with the individual overseeing the planning and execution of your SEO strategy – that’s me. This ensures a direct and streamlined line of communication for a more personalised and effective collaboration.

Innovative Strategies

As your Wirral SEO partner, I ensure your online campaigns stay relevant and effective by adapting to industry trends and algorithm updates. Proactively making necessary tweaks and formulating new strategies, I deliver optimum results.

Transparent Reporting

I believe in transparency and accountability when it comes to reporting. Throughout our collaboration, you can expect clear and detailed reports that keep you well-informed about the progress of our SEO campaigns. I am committed to providing you with insights into the performance metrics, ensuring you have a comprehensive understanding of how our strategies are impacting your online presence.


Your trust in my business is highly valued, and I ensure it’s never compromised by upholding the utmost professionalism. You can rely on me to maintain this standard by keeping you informed throughout the process and adhering faithfully to agreed-upon timetables and deadlines.

Frequently Asked Questions

Another question? Send me an email at dan@danrich.co.

A good SEO Consultant will do more that just ‘SEO jobs’ such as running audits, building links, on-page tweaks and doing a bit of keyword research.

While a good SEO Consultant will do tasks like that a good SEO consultant should be able to clearly explain what they think is holding your site back and put together and implement a clear and effective strategy to achieve organic traffic growth.

Some good questions to ask an SEO consultant to work out whether they are the real deal include:

  • What websites have you ranked before?
  • What keyword are you most proud of ranking top for?
  • Can you guarantee a number one ranking? If they answer yes to this it’s a red flag that they will say anything to get the sale, no one can guarantee this.
  • What’s the first thing you’ll do if we hire you?
  • What services do you offer?

The best place to look for someone who can do SEO is the top of Google so start your enquiries there.

When speaking to potential Consultants ask specific questions (such as those listed above) and make sure you get clear and specific answers back, if they haven’t got any case studies they’re willing to share then avoid them like the plague!

The number one thing you should expect from any SEO Consultant is results. If you don’t get them you’re wasting your money.

That said results take time so you should expect your SEO Consultant to be doing high ROI tasks focused on the key pages that you want to rank, this could include things like researching and building out related content, adding internal links, reviewing competitors, acquiring relevant external links, recommending usability improvements on your site and more.

Over 90% online sales start with a search engine, so if you’re at the top of Google when a search for your service/product is made then your business will do well.

An SEO Consultant with proven results should be able to increase relevant traffic to your site. If they can do this then your investment in SEO will eventually pay for itself many times over.

So yes, a good SEO consultant is more than worth it.

To hire an SEO consultant follow these steps:

  1. Contact the consultant and ask for a website review.
  2. Have a call with the consultant to go over precisely what you need and what they can offer.
  3. Agree on keywords to target.
  4. Work out the potential ROI of ranking for those keywords (use our SEO ROI calculator for help with this).
  5. Agree on a monthly fee and sign up.

SEO takes time and consistency to work.

If you want quick results you will be disappointed.

Typically SEO will take at least 6 months until you begin to see signs of growth.

However every site is different, how long it will take to see results depends on many factors including:

  • The amount of competition in your industry.
  • Your budget.
  • How well established your site already is.
  • If any technical issues are holding it back.

SEO’s get very excited by organic traffic growth however not all traffic growth is of value to a client.

What matters to every business is leads, conversions and sales.

An SEO campaign only becomes successful when it delivers a positive return on your investment.

How I measure your SEO campaign growth will depend on what you are looking for but for most busineses the primary metrics tracked will be your conversions, ranking improvements and organic traffic growth delivered in a data studios report.

My focus will be on ensuring that your investment delivers significant ROI.

My decade of expertise and experience in SEO sets me apart from other SEO consultants on the Wirral, during my time working for web agencies I have worked on countless Wirral based businesses, so am well aware of what works and what doesn’t.

I have also built up my own small portfolio of content sites that I use to run SEO experiments on rather than trying new techniques on client sites.